DAB Celebrates 50 Years and Launches EsyBox Pop
DAB celebrated its 50th anniversary by launching a new brand message and showcasing its latest domestic water management system.
DAB marked its 50th anniversary with events held from September 22nd to 24th at its Italian facilities, including the unveiling of the EsyBox Pop, a home water management system already recognised with the iF DESIGN AWARD 2025. The company also introduced a new tagline: “Making Water Easy”.
Customers and partners were given guided tours of DAB’s factories in Mestrino, Bientina, and Val Liona. The celebrations culminated with the “POP THE FUTURE” event at the Gran Teatro Geox in Padua, with over 1,400 attendees.
Speeches by Poul Due Jensen and Sandro Stramare celebrated the passion, dedication, and talent that have shaped DAB’s success and will drive its future.
The EsyBox Pop is highlighted as a smart, compact, and ultra-silent unit. More information is available here.
These events signal DAB's continued focus on innovation in water management solutions.
